From HitsDailyDouble.com: Victory Records chief Tony Brummel is on the warpath regarding Apple and the companyâ€™s iTunes policies. Brummel tried to negotiate a deal with the service but was unhappy with the terms, particularly Appleâ€™s refusal to approve a one-year term contract.
Brummel fired off another of his infamous e-mails, this one to Appleâ€™s Alex Luke. Some of the juicier excerpts follow: â€œThe inflexibility on your side is mind boggling. This is art, if you have not forgotten. Do you think Michelangelo punched in and out when he painted the Sistine Chapel? Music consumers would look at your tactics as worse than those employed by the major record companies. I am surprised that Apple operates in such an authoritarian manner when its public image is that of a company run by creative types.
This â€œtake it or leave itâ€ stance is anti-entrepreneurial, anti-creative and anti-American…My staff and my artists are asked every day why Victoryâ€™s content is not on iTunes. When the explanation is given, people understand why we are not in business together. In fact, it bothers them. The power of word of mouth is undeniable, especially in the age of the Internet. It may take awhile to resonate but when it does, people typically react accordingly…I passed an olive branch. Instead of embracing it, you whack me in the face with it. This is bad business and sets a very unfortunate precedent. iTunes is not providing the public the alternative that it claims to be.â€